---
title: "Q2 2024 Trend Report: Insights into the US Optical Industry"
description: Explore Q2 2024 U.S. optical industry trends from The Vision Council, covering shifts in prescription and non-prescription sales and Q3 market forecasts.
image: https://visionexecutives.com/hubfs/Optical%20Industry%20Trend%20Report.png
---

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# Q2 2024 Trend Report: Insights into the US Optical Industry

Oct 25, 2024, 8:43:31 AM

[Vision Executives](https://visionexecutives.com/blog/author/vision-executives)

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𝐐2 2024 𝐓𝐫𝐞𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐔.𝐒. 𝐎𝐩𝐭𝐢𝐜𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲

📃 The [The Vision Council](https://www.linkedin.com/company/the-vision-council/)’s Q2 2024 Trend Report offers valuable insights into the shifting dynamics of the U.S. optical industry. This report outlines notable changes in both prescription and non-prescription product sales and provides forecasts for market performance in the upcoming quarter.

📉 The findings reveal a decline in prescription product sales, with the market value for contact lenses decreasing from $3.57 billion in Q1 to $3.11 billion in Q2, and lens sales dropping from $4.67 billion to $4.27 billion. In contrast, the non-prescription segment experienced growth, particularly in sunglasses and reading glasses. Notably, the market value of plano sunglasses surged from $3.8 billion to $5.4 billion, while reading glasses rose from $610 million to $790 million.

📈 Looking ahead, Q3 is projected to bring a rebound in prescription sales, with expected values of $3.20 billion for contact lenses and $4.28 billion for lenses. Although plano sunglasses may see a decline, they are still anticipated to exceed Q1 levels. The frames market also faced a decrease but is forecasted to recover slightly to $2.01 billion in Q3, driven by back-to-school shopping and active summer lifestyles.

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