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The Vision Council's Report on ECPs' Frame Buying Habits

๐“๐ก๐ž ๐•๐ข๐ฌ๐ข๐จ๐ง ๐‚๐จ๐ฎ๐ง๐œ๐ข๐ฅโ€™๐ฌ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ ๐จ๐ง ๐„๐‚๐๐ฌโ€™ ๐…๐ซ๐š๐ฆ๐ž ๐๐ฎ๐ฒ๐ข๐ง๐  ๐‡๐š๐›๐ข๐ญ๐ฌ

The Vision Council's Focused inSights 2024: Frame Buyers report reveals key trends in how eye care providers (ECPs) manage their eyeglass frame inventories. The study, conducted with Eyecare Business magazine, surveyed 282 ECPs in mid-2024.

Main Findings:
๐Ÿ‘ Inventory Size: 78% of ECPs display 200-1,200 frames, with 70% updating inventory quarterly.
๐Ÿ‘ Style Updates: 73% refresh styles every 3-6 months.
๐Ÿ‘ Frame Preferences: Square and rectangular frames dominate, comprising 53% of stock.
๐Ÿ‘ Buying Influences: Patient preferences and sales data guide purchases.
๐Ÿ‘ Sourcing: Most frames are sourced through in-person reps, with a mix of boutique and corporate brands.

These trends help suppliers align their offerings to meet the needs of ECPs and patients.

๐Ÿฅณ In other news, the Vision Executives team is excited to announce that weโ€™ll be attending MIDO! If youโ€™re attending and would like to meet with us, weโ€™d love to hear from you! Get in touch to schedule a meeting.