Eyewear News Round Up

𝐓𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐢𝐧 𝐄𝐲𝐞𝐰𝐞𝐚𝐫 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬

🎶Ray-Ban has joined forces with the esteemed musician and style icon, Lenny Kravitz, to unveil the latest addition to their lineup, the Ray-Ban Reverse collection. This collaboration brings together the brand’s most iconic shapes with Kravitz’s legendary persona, resulting in two special SKUs and one limited-edition release. Kravitz himself showcases this partnership by sporting pieces from the capsule collection in his latest music video. Emphasizing both Ray-Ban’s and Lenny’s core values, the collection is crafted with sustainability in mind, incorporating alternative materials such as bio-nylon lenses and bio-acetate frames, as well as utilising 100% recycled polyester for the cleansing cloth and packaging. Furthermore, the lenses feature a high-performance anti-glare treatment, offering up to 70% reduction in reflections at wavelengths critical for optimal vision. Daniel Alder, Ray-Ban’s Global VP of Marketing, expresses, “Our key values at Ray-Ban are authenticity, iconicity, being timeless and courageous. Tapping someone like Lenny Kravitz to be our first global ambassador felt like fate because he truly embodies these values.”

😎The British luxury eyewear company Linda Farrow has announced an exciting partnership with the renowned French fashion label JACQUEMUS to introduce their forthcoming sunglasses collection, for release in the Spring/Summer 2024. This collaboration marks a significant milestone for Linda Farrow, solidifying its position as a premier provider of exceptional eyewear collections and a trusted collaborator with the globe’s most visionary designers. The upcoming sunglasses line, comprising three distinct styles – Pilota, Ovalo, and Gala – captures the playful essence synonymous with the JACQUEMUS brand. The debut of the JACQUEMUS collection by Linda Farrow promises to be a testament to innovation and style, merging the distinct aesthetics of both brands into a collection that is sure to captivate fashion enthusiasts worldwide.

🎾Tennis icon Roger Federer has launched his debut eyewear collection in collaboration with Oliver Peoples, following an exclusive partnership deal with EssilorLuxottica. This collection comprises six pieces, featuring four sunglasses and two shield frames. Each meticulously crafted pair is tailored for comfort and convenience, incorporating rubber grip nose pads and template tips to ensure a consistent fit during active wear. Rocco Basilico, Chief Executive at Oliver Peoples expresses excitement about the collection, stating, “We are thrilled for the release of the Oliver Peoples and Roger Federer collaboration. Roger is a true icon of our generation who represents elegance, style, mastery, and precision.” This collaboration between Federer and Oliver Peoples promises to deliver a blend of performance and sophistication, embodying the essence of Federer’s esteemed legacy on and off the tennis court.