Eyewear News Update

𝐄𝐲𝐞𝐰𝐞𝐚𝐫 𝐍𝐞𝐰𝐬 𝐔𝐩𝐝𝐚𝐭𝐞

🕶 Wolf Eyewear Welcomes White Optics to the Pack
Wolf Eyewear has recently acquired White Optics, a move expected to establish “one of the UK’s leading independent eyewear suppliers.” This acquisition will enable both companies to offer a diverse range of products at various price points to independent opticians. Despite the merger, both Wolf Eyewear and White Optics will continue to operate as separate businesses under their existing brands.

Tom Wolfenden, CEO of Wolf Eyewear, expressed his enthusiasm about the acquisition, stating, “Joining forces means we can now offer frames to suit every budget. It will also safeguard the future of the White Optics brand and enable them to join us on our growth journey.”

🌱 Modstyle Eyewear Launches Project Green
Australian eyewear brand Project Green, praised as the Tesla of sustainable eyewear, has made its debut in the UK through independent eyewear supplier Modstyle Eyewear UK. Tailored for environmentally-conscious practices, the 30-model Project Green collection features bio-acetates, compostable demo lenses, and innovative hinge designs.

For every frame sold, Project Green has planted 3,500 trees in the Amazon rainforest and Canada in collaboration with the organisation One Tree Planted. Mark Wymond, CEO and co-owner of Modstyle Eyewear UK, emphasised the importance of sustainability, saying, “As consumers increasingly prioritise environmental responsibility, we recognised a growing demand for sustainable eyewear that doesn’t compromise on quality or style.”