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π Ray-Ban has appointed renowned rapper and fashion innovator A$AP Rocky as its first-ever Creative Director. In this role, Rocky will oversee creative projects for Ray-Ban Studios, the brand's platform celebrating the fusion of music and culture.
πΆ To mark this collaboration, Ray-Ban will release the "Blacked Out Collection" in April 2025, featuring redesigned Mega Icons with ultra-black lenses and gold-plated details. β
ποΈ A$AP Rocky expressed his admiration for Ray-Ban's ability to evolve while staying true to its roots, stating, "I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban." β
π This partnership signifies a blend of Ray-Ban's rich heritage with contemporary culture, reflecting Rocky's influence in both music and fashion.
