---
title: "Nike Launches Athena and Zeus Sunglasses as \"Psychological Armour\" for Athletes."
description: Nike launches Athena and Zeus sunglasses as 'psychological armour' for athletes, featuring advanced lens tech and sustainable materials.
image: https://visionexecutives.com/hubfs/Nike%20new%20sports%20glasses.png
---

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# Nike Launches Athena and Zeus Sunglasses as "Psychological Armour" for Athletes.

Sep 19, 2024, 11:12:43 AM

[Vision Executives](https://visionexecutives.com/blog/author/vision-executives)

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✔️ [Nike](https://www.linkedin.com/company/nike/) has unveiled two new performance sunglasses, the Nike Athena and Nike Zeus, designed as “psychological armour” for athletes to wear before and after competitions. These styles feature Nike Max Extreme Lens technology, offering enhanced optical clarity and reduced eye fatigue across various surfaces. Sustainability is also a focus, with at least 40% of Nike Athena and 20% of Nike Zeus made from recycled materials. Released globally on July 24, 2024, through Nike’s digital platforms, these sunglasses are produced by [Marchon Eyewear](https://www.linkedin.com/company/marchon-eyewear/).

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