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MIDO 2024! This year’s event doesn’t just showcase the latest trends in eyewear; it’s a pivotal moment where sustainability and innovation take centre stage.

👓Christian Louboutin Steps into the Eyewear World!
Luxury brand Christian Louboutin ventures into eyewear through an exclusive partnership with Marcolin. This collaboration, extending until 2029, marks a significant milestone for both brands. Fabrizio Curci, CEO and general manager of Marcolin, shared: “We are extremely proud that such a prestigious and globally appreciated brand like Christian Louboutin has chosen us to make its debut in the eyewear industry.”

🏆Celebrating Sustainable Excellence: CSE Awards
The CSE Awards recognised exemplary efforts in sustainable eyewear, honouring six outstanding initiatives driving positive change.
🥇Cases Rest of the World Award: AQUA by EXPLORIS (ASIA) LIMITED (China)
🥇Cases Europe Award: BABE 24 by Llexan Italia Srl - - - Riessere Unici (Italy)
🥇Frames Rest of the World Award: Natura by NEWAY MACAO (Macao)
🥇Frames Europe Award: Tommy Hilfiger by Safilo (Italy)
🥇Sunglasses Rest of the World Award: Longchamp by Marchon Eyewear (United States)
🥇Sunglasses Europe Award: Rolf. Naturally handmade. (Austria)

🍃Environmental Sustainability: A Non-Negotiable Priority
At MIDO 2024, sustainability is a necessity. From materials to production, eco-consciousness is embraced, reflecting the industry’s commitment to the planet.

🛠️Artisanal Intelligence: Where Tradition Meets Technology
One of the key highlights of MIDO 2024 is the fusion of hand craftmanship with cutting-edge technology. Artisanal intelligence takes centre stage this year, showcasing the fusion of traditional and innovation.

🎙️MIDO: A Catalyst for Growth
Milano’s Mayor, Beppe Sala closed the third day, where he emphasized MIDO’s role in driving economic growth and employment when stating: “MIDO, like Milano, is an international city, and it is a fast-growing trend; for us, it is crucial to host an event like this, that brings a lot of work, an aspect that, as mayor, is especially dear to my heart.”

🕶️Insightful Conversations at MIDday Talks
From sustainable designs to societal impacts, MIDday Talks provided a platform for in-depth discussions on pertinent topics, featuring industry experts like designer Ico Migliore and sociologist Francesco MORACE.

🤝 Empowering Women in Eyewear: A Promising Initiative
MIDO prioritised inclusivity through the “Inclusive Language – Worlds Matter” conference, highlighting the Empowering Optical Women Leadership program. The program advanced women’s leadership in eyewear and reflected on progress, identified challenges, and outlined strategies for fostering gender diversity and equality.