𝐀$𝐀𝐏 𝐑𝐨𝐜𝐤𝐲 𝐍𝐚𝐦𝐞𝐝 𝐅𝐢𝐫𝐬𝐭-𝐄𝐯𝐞𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐑𝐚𝐲-𝐁𝐚𝐧
👓 Ray-Ban has appointed renowned rapper and fashion innovator A$AP Rocky as its first-ever Creative Director. In this role, Rocky will oversee creative projects for Ray-Ban Studios, the brand's platform celebrating the fusion of music and culture.
🕶 To mark this collaboration, Ray-Ban will release the "Blacked Out Collection" in April 2025, featuring redesigned Mega Icons with ultra-black lenses and gold-plated details.
🎙️ A$AP Rocky expressed his admiration for Ray-Ban's ability to evolve while staying true to its roots, stating, "I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban."
😎 This partnership signifies a blend of Ray-Ban's rich heritage with contemporary culture, reflecting Rocky's influence in both music and fashion.