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MIDO 2025, which was held from February 8th โ 10th in Milan, showcased a diverse array of innovations from leading companies in the eyewear industry. Here are the highlights from some of the major exhibitors:
๐กEssilorLuxottica
As a global leader in eyewear and vision care, EssilorLuxottica unveiled its latest collections, featuring cutting-edge designs and advanced materials. The company showcased exclusive collaborations with renowned fashion brands, offering stylish and technologically advanced eyewear. EssilorLuxottica also introduced smart eyewear solutions, integrating augmented reality and connectivity features to enhance user experience. On the lens side, the company presented its latest innovations in optical technology, including coatings that enhance durability, anti-reflective properties, and UV protection. They also displayed its acquisitions of Heidelberg Engineering and Espansione Group, strengthening its position in ophthalmic diagnostics and light-based treatment solutions. These acquisitions further solidify the companyโs commitment to advancing eye care technology and expanding its expertise beyond eyewear.
๐๏ธ ROMBO SRL
Saraghina, part of ROMBO SRL, made a bold statement at MIDO 2025 with a stunning blow-up stand featuring a giant Ape, drawing crowds and creating a unique, eye-catching brand experience. The striking display reflected the brandโs creative energy and commitment to blending innovation with aesthetics.
๐ถ๏ธ POLAR Sunglasses & Eyewear | Revert srl
Polar Sunglasses stole the show with their F1 Simulator, providing visitors with an exhilarating, immersive experience. The stand was a major attraction, perfectly aligning with the brandโs dynamic and high-performance eyewear collections.
๐โโ๏ธ Mondottica Group
Mondottica brought a fresh and fun element to MIDO 2025 with their barber stand, offering visitors the chance to get a grooming experience while exploring their latest eyewear collections. This unique activation added a touch of luxury and personal care to the exhibition, making it a standout experience. Thanks to Ashleigh Parkin for hooking me up with trim โ๏ธ
MIDO 2025 once again proved to be a hub for innovation, sustainability, and style in the eyewear industry. Stay tuned for more updates on the future of optical technology!