Italian eyewear exports reached just over €2.7 billion in the first half of 2026, down 2.7% year on year. ANFAO, the Italian National Association of Optical Goods Manufacturers, identifies US tariff policies and trade barriers as key pressures on the industry.
Italian frame and sunglass exports to the United States fell 25.1% compared with January-June 2025, representing more than €107 million in lost export value. Excluding the US. ANFAO stated that exports of frames and sunglasses would have grown.
These figures measure export value, rather than manufacturers' profits. For individual businesses, the financial implications will depend on their exposure to the US and pricing agreement costs.
Across all export markets, the first-half results were:
| Product category | Export value | Change versus H12025 |
| Sunglasses | €1.81 billion | -3.7% |
| Frames | €830 million | -1.1% |
| Lenses | €68 million | +6% |
European markets proved more resilient, while June exports rose 3.7% year on year. That followed a 14.3% decline in January, suggesting an improved monthly trend.
For commercial teams, the results raised practical questions about where to invest and how to protect profitability. Reviewing revenue by territory alongside margins, distributor performance, and order patterns can help identify where changes are needed.
A broader international customer base may reduce reliance on any single market. However, expanding into new territories also requires investment, local knowledge and the right distribution partners. Businesses need to weigh those costs against the potential return while continuing to support established customers.
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